Stevia-based sweetener, Truvia® tasked us with creating a series of images to fuel their UK social feeds. The aim was to create a bank of content that positioned Truvia® as a low-calorie alternative to sugar for hot drinks.
I art directed the shoot, placing Truvia® at the heart of breakfasts and break times, at home and on-the-go and then crafted their social tone of voice. With aspirational imagery and a refreshed tone of voice, Truvia® continues to encourage people around the UK to enjoy life’s sweet moments.
Client: Truvia® UK
Agency: AV Browne