Hi, I’m Amy Sergison

Photo of woman on orange couch

I’m a copy and creative writer. I live and work in Dublin, a place I love dearly, with my husband Rob and our cat Binky.

I’m passionate about self expression. For me, that means sharing prose and essays inspired by my life. For brands, it means crafting and sharing a message that is both an expression of who you are and an answer to what a customer needs from you.

While words are my first love, I’m also endlessly excited by strategy and inspired by design. I write content, craft strategies, build brands, design visuals, shoot and edit video, and create websites.

Take a look at my personal essays and client projects to see my approach come to life.

My work

  • Photo of a cook with a cartoon of a monster

    Client projects

    I have created ad campaigns, branding and digital content for FMCG giants, tech juggernauts, charities, government bodies and more.

    Explore my portfolio to see how I approach client briefs.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Personal essays

    I write essays and prose inspired by my life. I have written about women’s health, relationships, fertility struggles and more.

    If you want to get to know me better, this is a good place to start.

Let’s chat

Photo od a desk with a laptop, notebook and pen, cup of tea, books and other accessories

My approach to content is both creative and strategic. Why? Because creative marketing is proven to be more effective than functional marketing, and understanding your customer’s needs makes your content more useful.

What does your reader, viewer, user, or listener need from your brand? When and where will they be receptive to your message? What format will make it easy for them to understand? These are the questions I ask before I put pen to paper. Yes, I still carry a notebook everywhere I go.

If you like the sound of my approach, please get in touch.