Since 2017 Rufus The Messy Monster has been everywhere: bus shelters, public bathrooms, preschools and crèches, online and even on cinema screens. In 2019 my ambition for this mischievous monster was finally realised when his story became a book.
Using rhyme paired with fun illustrations–created by the wonderful Aoife Flynn–this book reminds children of the times when they should wash their hands, and teaches them how to do it properly.
The book was delivered to crèches and preschools across the Island of Ireland and is available for download from the safefood website.
Client: safefood
Agency: McCann Dublin
Art Direction and Illustration: Aoife Flynn