Sip. Dip. Slurp.
In 2018, Blue Dragon UK launched a new range of new meal kits including Japanese Ramen, Vietnamese Pho, Pad Thai and Katsu Curry.
Research showed that while people love Asian noodle dishes, they aren’t confident that they are eating them correctly. “How to eat ramen” alone produces almost 2 million YouTube results.
I created the copy and treatment for a suite of “edutaining” and engaging how-to videos for social media. Using block colours that encourage product packaging recall, and split screen, we outlined the steps to enjoying each dish authentically.
We also created gift packs for micro-influencers who in turn shared their finished dishes (and their slurps) on Instagram.
Client: Blue Dragon UK
Agency: AV Browne