Every Pet Deserves a Good Meal

Homeward Bound was a favourite film of mine growing up. So when the opportunity came to give voice to some real life animals, I jumped at it. Purina teamed up with the DSPCA to donate meals to pets in need. I wrote the scripts for a series of social videos telling the stories of DSPCA residents.

We enlisted four adoptable pets with star quality as campaign ambassadors. The stars included a spotty collie mix called Aspen, Soya the husky, a friendly black and white cat called Patches and Oreo, the timid tortoiseshell moggy.

The lovely Aspen was adopted after the campaign went live. His new owner commented on one of the videos, sharing a photo of him happy in his new home. Now that’s what I call return on investment.

Client: Purina
Agency: McCann Dublin
Art Director: Aoife Flynn